Trendrr: A Wiredset Company

The Forecast

Trendrr powers TWC and Twitter's partnership, enabling the utilization of real-time, localized social intelligence to inform news delivery.

How It Works

Trendrr surmounted technical challenges to launch one of the most ambitious natural language curation projects to date. Using social data streams, Trendrr provides actionable, on-the-ground updates from users in a specific area.

What It Means

Trendrr's semantic analysis can process the heavy volume of tweets and surface the true meaning behind them, enabling further opportunities for on-air integration and shortening the divide between real-time news and its massive revenue stream.

How It Works

Trendrr used its natural-language processing to power New York Magazine's Vulture Anticipation Index. Using data from Twitter, blogs, and other social media activity sources, the Anticipation Index ranks the upcoming book, television show, film, and music releases that people are most excited about.

The Secret Sauce

The Anticipation Index allows readers to see what media events people are paying attention to and looking forward to. The index removes events after they have happened to reduce clutter.

Why It Matters

By paying attention to what people are looking forward to, authors of content can decide what to write about. This helps fuel the engine because the Index uses the author's content as a way to determine anticipation.

Monitoring The Social Climate

Trendrr worked with VH1 to develop their BuzzCast, an analysis of trends in popular culture across social media in a weather map display. By analyzing a combination of volume, sentiment, and anticipatory phrasing, the BuzzCast serves as a portion of VH1's live morning television talk show Big Morning Buzz Live.

The Forecast

Big Morning Buzz Live utilizes Trendrr and the BuzzCast to serve as a jumping off point for conversation. These conversations are as diverse as things like which movies people are looking forward to on a given weekend, to who's having the best week ever, and everything in between.

The Aftermath

By fueling their conversations with real data, Big Morning Buzz Live brings users into the experience of the show -- increasing viewership and making the show fully interactive between the host and the audience.

Our Job

Trendrr used its curation filters to build Bravo.tv's Tweet Tracker. The Tweet Tracker measures the buzz generated from a certain show by tracking the Twitter activity and conversation surrounding it. Using an innovative visual presentation the Tweet Tracker displays the level of interest around Bravo-related events at any given time and allows users to sort the conversation by topic, including by sentiment.

For The User

Users have the option of sorting the tweets by specific shows and characters. Fans can also send tweets directly from inside the Tweet Tracker interface, some of which are included in on-air broadcasts.

Increased Time On Site

By moving the Bravo.tv website from deadweb to liveweb, time on site has increased four-fold and users are interacting more and more often with the site. Users interact with the calls to action from the shows and through applications like Just Saying and Tweet Battles, which are also Trendrr-created experiences.

Figuring Out Who's On Top

Trendrr used its tracking ability and natural-language processing sentiment analysis to power paidContent.org's Social Standing. Social Standing measures which brands are getting a bump from Tweeters and bloggers, and which ones are getting panned. The Social Standing feature displays the top "winners" and "losers".

What It Lets You Do

The feature allows users to click on any companies or brands to see specifically what people are saying about it. It also allows users to gauge the sentiment around the media brands by checking and comparing their scores on a daily, weekly and monthly scale.

Better Tracking

In creating Social Standing, PaidContent added brands to their existing tracking of films, music, television, and books.

The Media Guy

AdAge's Media Guy, Simon Dumenco, powers his Trendrr Chart of the Week feature with data gleaned from Trendrr. These columns discuss observations that aren't obvious, allowing Dumenco to generate "charticles" that can develop deeper insights into seemingly contrasting subjects.

The Success Story

This collaborative effort between Trendrr and AdAge helps elevate Dumenco's articles to the top of Advertising Age's Most Read leaderboard week after week.

Our Hand

Trendrr used its tracking ability and natural-language processing sentiment analysis to build LostRemote.com's Social TV Leaderboard feature. By tracking activities on various social networks Lost Remote measures the top TV shows, networks, talent, and journalists in social media. Powered by Trendrr.tv the social TV leaderboard daily charts show the most active shows on Twitter, Facebook, GetGlue and Miso.

How It Helps

This feature allows users to follow and interact with the top trending journalists and networks on Twitter and Facebook.

How It Works

Trendrr's used its curation filters to power the Next Movie Movie Tracker. The Movie Tracker measures the buzz generated from upcoming and newly released movies by tracking the social media activity and conversation surrounding it.

For the Users

People can use the tracker to see what movies are the most talked about, get more info on the movies and see show times. Drill downs provide aggregated examples of the latest tweets as well as related stories

What

The Campaign Buzz Meter ranks Presidential candidates based on the social media conversations around them.

Result

TIME's readers can follow online reactions to the election as it develops by tracking tweets,�sentiment and hashtags associated with each candidate.