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7 Things You Need to Know About 'Social TV' Right Now September 19, 2011
"For more than two years now, AdAge.com has had an editorial partnership with Trendrr, the social-media-monitoring company. Trendrr, which was born in 2006 as Infofilter, grew out of Wiredset, a Manhattan digital-marketing agency founded by Mark Ghuneim and Tom Donohue in 2004 (the same year Mark Zuckerberg was launching what was then TheFacebook.com out of his Harvard dorm room, and two years before Twitter fluttered to life). Ad Age partnered with Trendrr to create weekly online EKG charts of rising and falling tweet volume surrounding memes that were dominating Twitter conversations. Back in the summer of 2009, we tracked everything from Sonia Sotomayor (then a nominee for the Supreme Court) to "Glee" to Major League Baseball to "True Blood.""
Trendrr Launches Social-Media Tracking Tool For TV Nets September 19, 2011
"Wiredset announced the official launch of the enterprise version of Trendrr.TV, a research tool for analyzing social-media activity around television viewing. The company claims 15 of the top 25 cable TV networks use the service, which has been available in a private beta. (Disclosure: Trendrr supplies the data for Multichannel News' weekly Buzz Meter feature.) According to Wiredset, the premium version of Trendrr.TV allows networks, media planners, ad agencies and other users to access daily, weekly and real-time charts tracking show and network activity. The tool can sort and rank shows by day-part, genre and gender, as well as drill down into network and show-specific views."
Trendrr launches social media tools for TV networks September 19, 2011
"Trendrr launched a real-time dashboard for TV industry insiders just in time for the fall TV season Monday. The new site shows enterprise subscribers which shows attracted the most buzz on Twitter, Facebook, Getglue and Miso during various times of the day. Subscribers can also dive in deeper to explore who those tweeting Fringe fans actually are, compare the performance of various networks against each other and follow the real-time Twitter stream of users watching a show."
On 10th Anniversary of 9/11, Social Media Is a Forum for Reflection September 10, 2011
On Sunday, there were 3,187,547 million posts on Twitter about the anniversary and 650,523 posts on Saturday, according to analysis by Trendrr, a social media analytics firm. The top five cities posting about the anniversary over the weekend were New York, Washington, Los Angeles, Philadelphia and Chicago. The most used hashtag was #neverforget.
On Twitter, President Obama's Job Speech Drives the Conversation September 9, 2011
In the hours after he gave his speech, 53 percent of the posts were favorable. Another 19 percent expressed negative sentiment and 28 percent were neutral, according to the analysis of real-time data on Twitter about the speech by Trendrr, a firm that measures sentiment in real time on social media platforms.
Social TV by the Numbers: VMAs Edition [INFOGRAPHIC] August 29, 2011
The overwhelming amount of mobile device usage indicates that MTV's second-screen approach with the VMAs really worked. Trendrr also tells us that the fact that "Beyonce" didn't even register as one of the most popular hashtags shows that the #VMA branding was working successfully. According to Trendrr, this "shows the real maturity of hashtags as vehicle to drive connected TV conversations."It's interesting to see the breakdown across networks like Facebook and GetGlue and to see what times activity was at its peak.
Click here to read more.Social TV: What Casey Anthony And Jersey Shore Teach About A New Metric August 15, 2011
Trendrr comes out of a business model that has always focused on measurement. Wiredset started in 2004 to help companies "listen, understand and activate" audiences. Social media has increased the potential for that kind of interaction many times over. But Ghuneim says at the heart of social media metrics is something very established
Today's Weather Channel Forecast: a Chance of Tweets August 10, 2011
"On the air, The Weather Channel may show the sentiment of tweets near the location of the viewer, and which terms–such as "humid" or "storms"–are on the rise. TWC is relying on a company called WiredSet to filter the tweets in order to differentiate between a rain shower and showers that people take at home, for instance."
TeenNick Finds Success in the Nostalgic '90s July 27, 2011
"On Monday, when the programming block made its debut, there was ample attention to it online: Trendrr.TV, which ranks television shows by the amount of online activity around them, found that TeenNick claimed five of the top 10 positions on its daily ranking."
Like it or not, aggregation is part of the future of media July 13, 2011
"Dumenco's column, entitled "What It's Like to Get Used and Abused by the Huffington Post," described how he had put together a piece in June — using stats from Trendrr to talk about trending topics — and then not long afterward, The Huffington Post published a piece summarizing the article."
American Idol, Glee Help FOX Mop Up Social TV Charts April 13, 2011
"What's interesting so far about the Trendrr charts is its volatility. Last week's winners, Supernatural (broadcast) and Stargate Universe (cable) did not appear on the list at all. That's quite different from the classic Neilsen television ratings, where the top shows tend to stay on top."
Who's Winning in Social TV? Trendrr.tv Can Tell You April 1, 2011
We here at GigaOM have been using Trendrr social TV data for a while to help understand which shows were hottest on social network sites, and in the past have published a weekly Statshot column that put these graphs into context. Now similar data will be available every day for whomever might want to check out which shows garnered the most attention on Twitter last night and over the last week.
Mark Ghuneim's Trendrr Measures the Real-Time Data Tornado October 5, 2010
Tracking real-time conversations on the web means dealing with a deluge of data. Hundreds of conversations on Twitter, check ins on Foursquare and status updates on Facebook swarm around events like a live concert or sports game. "We're helping users peer into the eye of that storm," says Mark Ghuneim, CEO of Wiredset. "Our tools let them see not just when and where a crowd is building, but also isolate the most influential voices."
The 'Lost' Finale, in Twitter Traffic May 24, 2010
"There were a hefty 437,613 of them between 2 p.m. Sunday and 2 a.m. Monday time, according to an analysis by Wiredset, a digital advertising agency in New York. The company developed a tool called Trendrr that measures the popularity of television and marketing campaigns on social media sites like Twitter and Facebook."
Watching the Internet Think April 13, 2010
"Trendrr.com, like Google Trends, shows topics as trends on the Internet, but goes a few steps farther. For example, the service can shows trends in how people are commenting on YouTube videos or track individual terms and phrases on Twitter. Broadcasters might use it to find out what people are saying about a new TV show, based on Facebook updates, Twitter comments, and actual usage data. In some ways, this is better than Nielsen Ratings system because it tracks real-time posts and commentary. "People can use graphed Web info as a tool for business intelligence, to gain deeper market insights, for research or to keep tabs on an industry, product, and term," says Mark Ghuneim, the CEO at Wiredset, the marketing and strategic planning company that created Trendrr. "By visualizing Web data in graphical ways we can glean more important insights, faster."
